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November 14, 2006


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J.R. Lee

Right on! This one element will make or break a church. Great post.

bill streger

Great thoughts, Jay. I've been reading for awhile, but this is the first time I've commented. I'm from an Acts 29 (Driscoll's church planting network) church in Houston, so I can relate to the "church on every corner" thing.

I think a lot of times church planters feel guilty about having a clear, focused ministry target. They think that if they have one, they're ignoring other people. The truth is, when you narrow the focus you become better at being who your church is, and that is good for everyone - even people not specifically in that niche. We've seen a broad range of ages and lifestages coming to Kaleo, but not because we've changed who we are. In fact, like you guys, we're working on becoming even more focused.

Good stuff - thanks for always making me think.

Eddie Johnson

GREAT Post!! As a guy in the trenches (again) planting a new church, I totally resonated with this today. I wish I would have read this 4 years ago...it would have saved me a lot of headaches and heartaches! :>)

My church planting story totally supports your analysis here. At my first church plant launch we sent out (because the "experts" said we should) over 35,000 direct mail pieces, 4 times, to announce our opening. The good news: we had 425 at our launch. The bad news: I spent A TON of time over the next two years running off the majority of this initital crowd. Why? Traditional "shotgun blast" marketing will attract a crowd...but it usually attracts first the disgruntled and unhealthy people from other churches. I might as well put a billboard out that said, "if your a dysfunctional Christian and hate your current church, please come here." People didn't come because of our vision, but because of the thoughts of "greener" church pastures. Thank God we survived this mistake.

What's amazing to me is that this marketing strategy is still being encouraged and advised with most of the large church planting organizations. Like you, I don't get it.

Great Post today Jay-boy!! Good thoughts.

Bob Franquiz

Great post Jay!

Jason Stewart

Hey Jay! Right On! This is true for established churches, too. We are are constantly taking steps trying to narrow and simplify who are and what we are doing...so people will say, "I want to come back." So, we can be engaging to people. I am going to print this out and give this to a few of our key staff guys tomorrow as we are gathering to have one of those reframing and clarifying discussions.

Keep Chasing the Lions!

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